On Reach, a postback log allows you to watch the receiving of postbacks (information about conversions). On the log page, you can see received postbacks of both types of integration: S2S (a postback link) and C2S (a pixel code).
On the log page, you can see the very postback link or a pixel code, the postback status, the error text (if any), and basic information about a conversion registered from a particular postback: a campaign, ID, goal title.
If integration is correctly set up, the postback has the Successful status. If something is wrong, the system shows an error. The postback with an error has the Declined status.
The system registers conversions based on received postbacks. You see conversions in the statistics only if postback, which conversions were registered from, has the Successful status.
Before you begin
Postback log on Reach
Postback log is located here: Logs > Postback log.
where:
Date: date and time of a postback receiving.
Full postback: the very postback link or a pixel code with all parameters and values, with the help of which you received information about a conversion.
Click ID: an ID of a click, which the system registered.
Status: the postback status.
Error message: an error message. It is a response of Reach server at the moment it received a postback. Only postbacks with the Declined status have an error message.
Campaign: a campaign title and ID.
Event ID: an event ID (action ID, conversion ID) in your external system.
IP: an IP of the server which sent information about a conversion (for S2S integration only).
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].