Postback link is used to let you receive information about conversion. Postback link is a part of server-to-server (S2S) integration. It is fired on a side server, and then the server sends information about conversions via the GET-method.

With the help of the postback link you can see conversions in statistics, on Reach as well as different type of data: amount of earned money, amount of money paid to a publisher, an event (a target action), etc.

To receive information via a postback link, you need to add parameters by Reach and macros from your external system (the system, which uses a server to fire a postback link). Reach provides the link itself.

Postback link is set up in the campaign: Campaigns > a certain campaign > Integration setup > Set up the integration.

The link already contains two mandatory parameters:

The postback link example:

Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].