Postback link allows you to receive information about conversions from an external server. The link is fired by a server via the GET method, thus you receive information about a committed target action on your target page.
Before you begin
Set up a postback
Click Campaigns in the side menu.
Select a needed campaign you want to set up a tracking URL for, and click its title.
Proceed to the Integration setup tab and open the Set up the integration section.
Copy the postback link in the Postback link field.
Add necessary parameters by Reach.
Add necessary macros from your external system.
Optional. Add a secure postback code to avoid fraud on the conversion level. Do the following:
Go to the Privacy & Security tab.
Turn on Secure postback code.
Click Generate to generate a code.
Add the secure parameter with the code itself to the postback link to ensure you receive all the conversions correctly.
Optional. Add the status parameter to have conversions in a certain status. If you don't add the parameter, all conversions are registered in a default status you've set up in the Default status for conversions drop-down list on the Privacy & Security tab.
Copy the full link and provide it to the external system with a side server responsible for firing the postback link.
The postback link example:
https://psb1.reachaff.com/postbacks?click_id={click_id}&advertiser_id=62&secure=43Isdfr3Fsf
What to do next
Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].