On Reach, you have access to the statistics on conversions, where you can see data on conversions, such as a unique conversion ID, click ID which a conversion is attributed to, status, time between click committing and conversion committing, goal, values in custom fields you've received via a postback link, and so on. As a result, you can easily watch the general performance on conversions level.
You can use filters by different data, hide or add them depending on your needs. The export is also available: you receive a .CSV file with all the information you see in a statistics table.
You see conversions in the statistics only if there are postbacks with the Successful status in the postback log. If you don't see a conversion in the conversions statistics, check out the postback log.
Statistics on conversions on Reach
Statistics on clicks are located here: Statistics > Conversions.
where:
1: you can select the time period which you want to see statistics for.
2: you can search for a certain conversion ID.
3: you can add different filters by clicking Add filters and select the needed type of data.
4: a statistics table:
ID: a unique conversion ID.
Click ID: it is unique for each click. The field is empty for conversions received via the probabilistic postback.
Campaign
Publisher
Status: a conversion status.
Payout: a sum of money you pay to your publisher for a conversion. If there is a discount (see Sale discount), you see the final sum of money with the applied discount.
Invoice ID: the ID of the invoice, which contains the conversion.
Sale: a full amount of money (100%) in case of the percent (revshare) type of payment. You receive this sum in the sale_amount parameter.
Sale discount: the discount applied to a target action.
Click date: date and time of committing of a click, which a conversion is attributed to.
Conversion date: date and time of conversion committing.
Approved at: date and time when a conversion automatically got the Approved status if an advertiser uses the hold period.
Time to conversion: the time between click committing and conversion committing.
Country & IP: country, city, and IP address. The IP address is partially hidden according to the GDPR policy.
OS
OS version
Browser
Browser version
Goal title
Deeplinks
adv_sub1 - adv_sub4: values a publisher passed in those macros on a click level.
custom_field1-custom_field8: values you received via you postback link.
User ID: the value you received in the user_id parameter.
Referrer URL: a source, where a click came from.
Event ID: the value you received in the event_id parameter.
Comment: a comment visible to you and a publisher.
Note: a comment visible to you only.
Conversion page
You can see the conversion details by clicking its ID in the statistics table.
Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].