Postback macros

{click_id}

Click ID

{advertiser_id}

Advertiser ID

ID of an advertiser on Reach.

{campaign_id}

Campaign ID

{campaign_name}

Campaign title

{landing_id}

Landing ID

{creative_id}

Creative ID

ID of a creative used by a publisher in the tracking link

{ip}

IP address*

IP address of an end-user, who made a click, which a conversion is attributed to.

{geo}

Country code (ISO 3166-1 alpha-2)

Country where a click, which a conversion is attributed to, came from.

{city}

City

City where a click, which a conversion is attributed to, came from.

{device_ua}

Device user agent

User agent of an end-user, who made a click, which a conversion is attributed to.

{time}

Time of click committing (Unix)

{date_only}

Date of click committing (yyyy-mm-dd)

{time_petty}

Time of click committing (H:I:S)

{adv_sub1} - {adv_sub4}

Data requested by an advertiser**

{pub_click_id}

Click ID in your external system**

{pub_unique1} - {pub_unique4}

Additional macros for extra data received from a click**

{sub1} - {sub8}

Additional macros for extra data received from a click**

{custom_field1} - {custom_field8}

Additional macros for extra data received from a conversion***

{comment}

Comment

{status}

Conversions status****

{sum}

Payout amount

Amount of money paid to a publisher for a conversion.

{currency}

Payout currency

Currency of amount of money paid to a publisher for a conversion.

{conversion_id}

Conversion ID

ID of a conversion on an advertiser's side on Reach.

{conversion_time}

Time of conversion committing (Unix)

{conversion_date}

Date of conversion committing (yyyy-mm-dd)

{goal_id}

Goal ID

{goal_title}

Goal title

{sale_amount}

Purchase sum (total)

Used for the revshare (percent) type of payment.

{sale_discount}

Purchase discount

{event_id}

Event ID (action ID) in the advertiser's external system