On Reach, you have access to statistics on clicks, where you can see data on clicks, such as a unique click ID, geo, OS, creatives a publisher used for sending traffic within a campaign, values passed by a publisher in macros, and so on. As a result, you can easily watch the general performance on clicks level, including effectiveness of selected creatives and landing pages.
You can use filters by different data, hide or add them depending on your needs. The export is also available: you receive a .CSV file with all the information you see in a statistics table.
Statistics on clicks on Reach
Statistics on clicks are located here: Statistics > Clicks.
where:
1: you can select the time period which you want to see statistics for.
2: you can search for a certain click ID.
3: you can add different filters by clicking Add filters and select the needed type of data.
4: a statistics table:
Click ID: it is unique for each click.
Campaign
Publisher
Conversion generated: If there is at least one conversion attributed to a click, you see Yes in the column.
Conversion ID
Click date
Geography: country, city, and IP address. The IP address is partially hidden according to the GDPR policy.
OS
Deeplinks
adv_sub1-adv_sub4: values a publisher passed in those macros (if any).
Referrer URL: a click source, where it came from.
Landing ID: the ID of the landing page a publisher used within a campaign in his tracking link.
Creative ID: the ID of the creative a publisher used within a campaign in his tracking link. If the creative is hosted on a side server (publisher's server), you won't see its ID in statistics.
Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].