On Reach, you have access to statistics on clicks, where you can see data on clicks, such as a unique click ID, geo, OS, creatives you used for sending traffic within a campaign, values you passed in macros, and so on. As a result, you can easily watch your performance on clicks level, including effectiveness of selected creatives and landing pages.
You can use filters by different data, hide or add them depending on your needs. The export is also available: you receive a .CSV file with all the information you see in a statistics table.
Statistics on clicks on Reach
Statistics on clicks are located here: Statistics > Clicks.
where:
1: you can select the time period which you want to see statistics for.
2: you can search for a certain click ID.
3: you can add different filters by clicking Add filters and select the needed type of data.
4: a statistics table:
Click ID: it is unique for each click.
Campaign
Advertiser
Conversion generated: If there is at least one conversion attributed to a click, you see Yes in the column.
Conversion ID
Click date
Geography: country, city and IP-address. The IP-address is partially hidden according to the GDPR policy.
OS
adv_sub1-adv_sub4: values you passed in those macros (if any).
sub1-sub8: values you passed in those macros (if any).
pub_unique1-pub_unique4: values you passed in those macros (if any).
pub_click_id: values you passed in those macros.
Referrer URL: a click source, where it came from.
Landing ID: the ID of the landing page you used within a campaign in your tracking link.
Deeplink: a specific link that allows redirecting users to a particular piece of web content.
Creative ID: the ID of the creative you used within a campaign in your tracking link. If the creative is hosted on a side server, you won't see its ID in statistics.
Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].