Custom report on Reach is a pivot table: a flexible tool, which allows you to aggregate data according to several categories of information at once.
No matter what for you want to get your statistics: the number of clicks per countries according to each campaign, the number of conversions per publishers according to goals, CR per creatives according to publishers, and so on. You can combine data in the way that allows you to get the needed details about your performance.
The main principle of the custom report work is the following: indicate the type of data per rows and columns, and the type of data you want to see the statistics for. Information is grouped by selected types of data in columns. Moreover, you can create numerous groups of data in one table.
Custom report on Reach
Statistics on clicks are located here: Statistics > Custom report.
where:
1: you can select the time period which you want to see statistics for.
2: you can add different filters by clicking Add filters and select the needed type of data.
3: you can regulate which data to show in the table:
Rows: all the data in columns is shown according to the data category in rows.
Columns group: the group of data shown in columns.
Main header: the first type of data (the first category) the information is shown by.
Attributes: the main type of data you want to see the statistics for.
4: you can add up to three groups of data. Reach shows all groups in one table one after another.
5: you can reset all groups of data at once.
6: a statistics table.
Table data
Rows options: date, publisher, campaign, conversions status, tracking URL, creatives, goals, country, OS, trafficback reason, adv_sub1-adv_sub4, custom_field1-custom_field8.
Column groups:
Main header options: date, publisher, campaign, conversions status, tracking URL, creatives, goals, country, OS, trafficback reason, adv_sub1-adv_sub4, custom_field1-custom_field8.
Attributes options: clicks, hosts, conversions, payouts, CR, EPC, sale amount.
What to do next
Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].