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Create a custom report (advertisers)
Create a custom report (advertisers)
Natalya Yefimenko avatar
Written by Natalya Yefimenko
Updated over 11 months ago

Custom report on Reach is a pivot table: a flexible tool, which allows you to show statistics according to different types of data grouped by different criteria. You can combine data in the way that will allow you to get the needed details about your performance: the number of conversions per each publisher according to goals, the number of clicks per each campaign according to the countries they came from, and so on.

Before you begin

Create a custom report

  1. Click Statistics in the side menu.

  2. Click Custom report in the Statistics side menu.

  3. Optional. Select the range of dates within which you can see the statistics. Click the calendar field and set the needed range.

  4. Optional. Click Add filter to see statistics for certain campaigns, advertisers, conversion statuses and other type of data.

  5. Select the first type of data the statistics is formed by. In Table data in the Rows field, select the criteria, which the data is shown by.

  6. Create the first data group:

    1. Select the second type of data, the statistics is formed by in the Choose main header field.

    2. Select the main type of data which you want to see the statistics by in the Attributes field. The statistics table is formed automatically once you finish this step.

  7. Optional. Click Group to add another group of data. It is shown in the same statistics table.


Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].


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