A cap is a limit of different types of data: clicks, conversions, or payouts (the sum of money paid to your publisher).
You can set up limits to control your budget or traffic from a specific publisher. Reach allows setting a limit for different time periods, goals, and conversion statuses.
Once you've reached a cap, there are two possible scenarios:
clicks a publisher is sending to a target page go to a trafficback URL.
conversions which exceeded a cap are rejected.
Reach successfully registers conversions after reaching a cap, even if clicks which they're attributed to came before the cap was reached. Such conversions have the Rejected status.
Caps on Reach
Caps are located here: Campaigns > a certain campaign > Caps.
where:
#: the cap serial number
Period: a time period within which clicks/conversions/payouts are counted for.
All time: the whole period when a campaign is active.
Month: the cap reset occurs on the last day of calendar month. Reach counts all clicks/conversions/payouts came withing a month, including the ones that came before you set up a cap rule.
Day: the cap reset occurs at 00:00 of each day, according to your time zone in Reach. Reach counts all clicks/conversions/payouts came within a day, including ones that came before you set up a cap rule.
Hour: the cap reset occurs at 00:00, 01:00, 02:00, and so on. Reach counts all clicks/conversions/payouts came within an hour, including the ones that came before you set up a cap rule.
Type: a type of data you set a limit by:
Clicks
Conversions
Payouts
Conversion status: statuses of conversions which are counted for a cap. You can't indicate a certain status if you set limits for clicks.
Goal titles: goals (events, target actions) with which conversions are counted for a cap. You can't indicate a certain goal if you set limits for clicks. Reach can't define a goal on the click level, because an end-user can do various target actions after he made a click.
Limit: a certain limit of data:
Clicks
Conversions
Payouts: an amount of money.
For whom:
all_publishers: the limit is distributed across all publishers, who send traffic for this campaign.
each_publisher: the limit is equal for every publisher, who sends traffic for this campaign.
specific_publisher: the limit is set up for a specific publisher.
Publishers: certain publishers, who the limit is set up for (the specific_publisher parameter).
Caps behavior
For a cap for clicks: Reach doesn't register clicks over the limit.
For a cap for conversion and payouts: Reach doesn't register clicks once the limit for conversions is reached.
⚠️ Reach continues accepting clicks, which were made before the limit was reached. However, conversions made on these clicks have the Rejected status and the Cap is reached comment.
What to do next
Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].