Caps is a tool that allows an advertiser to limit the number of clicks or conversions. An advertiser can also limit conversions according to an amount of money paid to you.
Once you've reached a cap, there are two possible scenarios:
clicks you're sending to a target page go to a trafficback URL.
conversions, which exceeded a cap, are rejected.
Reach successfully registers conversions after reaching a cap even if clicks, which they're attributed to, came before the cap was reached. Such conversions have the Rejected status.
If an advertiser created a cap in the campaign, you can see it on the campaign's page and always be aware of how many clicks/conversions you can send under a certain limit.
Caps on Reach
Caps are located here: Campaigns > a certain campaign > Caps.
where:
ID: the cap serial number
Period: a time period, within which clicks/conversions/payouts are counted for.
All time: the whole period when a campaign is active.
Month: the cap reset occurs on the last day of calendar month. Reach counts all clicks/conversions/payouts came withing a month, including ones that came before an advertiser set up a cap rule.
Day: the cap reset occurs at 00:00 of each day according to your time zone in Reach. Reach counts all clicks/conversions/payouts came within a day, including ones that came before an advertiser set up a cap rule.
Hour: the cap reset occurs at 00:00. 01:00, 02:00, and so on. Reach counts all clicks/conversions/payouts came within an hour, including ones that came before an advertiser set up a cap rule.
Type: a type of data an advertiser set a limit by:
Clicks
Conversions
Payouts
Conversion status: statuses of conversions, which are counted for a cap.
Goal titles: goals (events, target actions), with which conversions are counted for a cap.
Limit: a certain limit of data:
Clicks
Conversions
Payouts: an amount of money.
For whom:
All publishers: the limit is distributed across all publishers, who send traffic for this campaign.
Each publisher: the limit is equal for every publisher, who sends traffic for this campaign.
Specific publisher: the limit is set up for a specific publisher.
You can view details about a particular cap by clicking View details.
What to do next
Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].