Cap is a tool to limit the amount of received clicks or conversions. In terms of conversions, you can limit them by two options: their amount or amount of money paid to a publisher.
Before you begin
Create a cap
Click Campaigns in the side menu.
Open the campaign where you want to add a cap.
Go to the Caps tab.
Click Add new cap. A window appears.
Select which type of data you want to set a limit for:
Clicks
Conversions
Payouts
If you choose clicks, proceed to step 7.
Select statuses of conversions, which are counted for a cap. You can select the All statuses option. You can't select only Rejected status if the cap type is Payouts or Conversions.
Select goal titles, with which conversions are counted for a cap. You can select the All goals option. The drop-down list contains goals you've already created in a campaign.
Set a certain limit of clicks or conversions. If you select payouts, set a certain amount of money. Reach uses USD as a default currency.
Set a time period, within which clicks/conversions/payouts are counted for. You can select the All time option: the whole period when a campaign is active.
Select publishers, who the cap is counted for:
All publishers
Each publisher
Specific publisher: select one or more certain publishers.
Click Add rule.
Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].