A payout is a tool which helps you to control various things at once: countries, OSes which you want to receive clicks from, amount of money you want to pay to your publishers for a certain goal, the model of payment you want to use in work with your publishers, and so on.
On the click level, payout regulates countries, OSes, which you want to get clicks from. It is the main targeting tool on Reach.
On the conversion level, payout serves as a tool used to assign a price for a certain conversion. When a conversion comes, Reach selects one of all existent in campaign payouts according to a special algorithm. Once the system determined a payout, a conversion gets its price according to the goal indicated in the selected payout. If the system doesn't find appropriate payout, where all values meet the values in the conversion, the postback with such a conversion will be declined.
You can create a personal payout: a payout which works only for one or more specified publishers.
Payouts on Reach
Payouts are located here: Campaigns > a certain campaign > Payouts.
where:
ID: the unique payout ID.
Goal title: the goal title, a nominal name of a real target action, performed by an end-user. You can see the full list of goals on the Goals tab.
Countries & regions: countries which you want clicks to come from. Clicks which came from the countries not listed in the payout go to a trafficback URL. If you see All countries, it means no limits are set.
Publishers: publishers which a payout works for. If you see All publishers, it means the payout works for all publishers.
OS: OSes which you want clicks to come from. Clicks which came from OSes not listed in the payout go to a trafficback URL. If you see All OSes, it means no limits are set.
Payout: the sum of money paid to publishers. You see the currency if you set up a fixed payment model. You see the % if you set up a percent (revshare) model.
Actions:
Edit: you can edit a payout.
Delete: you can delete a payout. At least one payout should exist in the campaign.
Payout selection
Reach uses the system of criteria and weights to select the appropriate payout after the registration of a conversion.
It is important to select the right payout, because the sum of money paid to your publisher depends on a payout.
Reach selects a payout in several stages:
Filtering payouts according to the data, which a conversion has, and finding payouts, which data matches data in a conversion:
Goal
Publisher
Geo
OS
Sub values
Applying the weights system to choose only one appropriate payout.
The weights system is a scoring system. Four parameters in the payout have points. The more points the payout has, the more chances that the system will select this payout.
Parameter is counted (has points) only if particular values are indicated: the All publishers, All sub accounts, All counties, All OSes values don't have points at all.
Here you see all the four parameters in points increasing order:
Publisher (whether a payout is personal one or not): 100 points.
Sub accounts: 50 points.
Country: 25 points.
OS: 20 points.
If there are several payouts with the same number of points, the system selects the payout, which was created earlier (you can look at the payout ID to see the earliest payout).
An example:
A conversion has the following information:
Goal value: Purchase1
Publisher: LeadOps
Sub account: -
Country: Poland
OS: Android
A campaign has three payouts:
The process of payment selection is the following:
The system receives the postback.
The system defines whether there is such a goal value in the campaign. At this stage, Reach matches the goal value and the goal title. The goal title for the goal value Purchase1 is Purchase.
The system checks whether information about a conversion matches at least one payout. In other words, Reach searches for all appropriate payouts according to the information about a conversion. In this case, it matches two payouts, because the last one has the wrong goal.
The system needs to select only one payout. It applies the weights system. The first payout has 100 points. The second payout has 20 points.
The system selects the first payout.
What to do next
Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].