You can optimize your performance on Reach and get traffic of higher quality. For that, use a set of anti-fraud tools. These tools allow you to get real conversions and increase your earnings.
Hold period
To find the feature, go to Campaigns > a certain campaign > Privacy & Security.
Hold period is a period, upon reaching which the system automatically changes the conversion status from Hold to Approved and makes it possible to pay money to your publishers. If you have a hold period in the campaign, all conversions come in the Hold status by default, and their payouts are blocked. When they become Approved, Reach makes payouts unblocked and available to pay.
Secure postback code
To find the feature, go to Campaigns > a certain campaign > Privacy & Security.
Secure postback code is a unique code, which Reach adds to a postback link or to a pixel code. If a postback link or pixel code doesn't contain the secure code or contain an incorrect code, a postback with information about a conversion is declined. The system doesn't register a conversion based on this postback.
Maximum time to action
To find the tool, go to Campaigns > a certain campaign > Privacy & Security.
You can indicate a maximum period between click and conversion. If a conversion came after reaching the indicated time, it gets the Rejected status.
Minimum time to action
To find the tool, go to Campaigns > a certain campaign > Privacy & Security.
You can indicate a minimal period between click committing and conversion committing. If a conversion came before reaching the indicated time, it gets the Rejected status.
Forbidden IPs
To find the tool, go to Campaigns > a certain campaign > Privacy & Security.
The feature allows you to specify forbidden IP addresses. Clicks that came from such addresses go to a trafficback link set up by a publisher. Clicks don't reach your target page.
Forbidden values
To find the tool, go to Campaigns > a certain campaign > Privacy & Security.
You can specify values which you don't want to get from a publisher in a particular macro. Clicks with such value go to a trafficback link set up by a publisher. Clicks don't reach your target page.
Reject proxies
To find the tool, go to Campaigns > a certain campaign > Privacy & Security.
You can forbid clicks made with the help of a proxy server to go to your target page. Such clicks go to a trafficback link set up by a publisher.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].