Tracking link (a shortlink) is a link you send clicks to. The link contains advertiser's parameters, which you need to fill in by your macros or certain values. An advertiser can add a hint for you regarding what they want to get in this or that parameter. Here you can see the full list of parameters.
Tracking link parameters
Parameter | Description | Note |
adv_sub1 - adv_sub4 | Data requested by an advertiser |
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pub_click_id | Click ID in your external system |
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referer_url | Сlick referrer | A full or partial address of the webpage, where an end-user made a click. |
sub1 - sub8 | Additional macros for extra data* |
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pub_unique1 - pub_unique4 | Additional macros for extra data* |
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* If you want to pass additional information to an advertiser without a request from them, use these parameters.
Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].