Tracking is the process of monitoring data flow, recording data in databases, and supplying a timely ordered sequence of data for further processing.
Reach gives you an opportunity to track:
Clicks: an act, when an end-user clicks the ad and is redirected to the target page.
Conversions: a target action, when an end-user performs some action in the target page.
Tracking of clicks
As a publisher, you want to register clicks and information about them, then to pass them to your advertiser.
Tracking of clicks consists of five stages:
An end-user clicks the ads.
A publisher receives a click and information about it on Reach.
A publisher passes a click to an advertiser on Reach via a tracking link.
An advertiser receives a click on Reach,
Reach sends a click to a tracking URL set up by an advertiser.
⚠️ Tracking link is where a publisher sends clicks to (Reach internal link). Tracking URL is where an advertiser wants clicks to deliver (a target page).
In the tracking link, a publisher uses their macros to pass information, and an advertiser uses Reach parameters to receive information.
Tracking of conversions
As a publisher, you want to receive conversions and information about them from the advertiser.
Tracking of conversions consists of five stages:
An end-user performs an action on the target page.
An advertiser receives a conversion and information about it either via a Reach postback link or a pixel.
A conversion is registered on Reach.
An advertiser passes a conversion to a publisher via a publisher's postback link.
A publisher receives a conversion.
Reach supports S2S type of integration. A publisher adds their postback link on Reach, and Reach sends the information about conversions to a publisher.
In a publisher's postback link, a publisher uses their parameters to receive information, and Reach macros to let the advertiser pass information.
Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].