Creative is a media file, which you can give to your publisher for making the ads more attractive to end-users. It can be an image or a .GIF file. Your publisher can use creatives in banners, widgets, feeds, carousels, and so on.
You can add creatives in two ways: to a common library and right to a campaign. If you add a creative directly to a campaign, it appears in a common library as well. Maximum size of one file: 20 Mb. Supported formats:
JPG
JPEG
PNG
GIF
When a publisher will create a tracking link, he will be able to pick the one, which he likes more and which fits his audience better. Such creatives, which you upload to the system, are hosted on Reach servers. When a publisher gets his tracking link for a campaign, he can also choose to use his own creative, which is hosted on a side-server.
In the statistics, you can see information on general performance of each creative hosted on Reach. Statistics shows whether the choice of creatives by a publisher was right it now, how well the creative and target audience match each other. It can help you to understand which creative works better and to add more efficient creatives in the future.
Creatives on Reach
A general creatives library is located here: Creatives.
where:
ID: a unique creative ID.
Preview: a small preview of an image or a .GIF file.
Name: a creative name.
Status:
Active: default status. A publisher sees the creative in the general list in the campaign, and can use it in their tracking link.
Disabled: you can't add a creative to a campaign. A publisher doesn't see the creative in the general list in the campaign and can't user it in their tracking link.
Campaign: the number of campaigns, where you added a creative to.
Size: a creative size in pixels.
Type: a creative type. Currently, only an image is available.
Labels: a label, which helps to group creatives.
Note: a note, visible for you and your company members.
Comment: a comment, visible for your publisher.
Created at: date and time when you added a creative to a common library.
Actions:
Edit: you can edit a creative.
View statistics: you can view statistics for a particular creative.
Delete: you can delete a creative.
Creatives in a campaign
You can see the list of creative in each campaign if you added them to it before. Go to Campaigns > a certain campaign > Creatives.
Here you see only creatives relevant for a particular campaign. A publisher sees these creatives in a campaign.
Here you see the same information as in the general library.
What to do next
Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].